top of page
SCHUTZ
untapped technologies
june 2021 - sep 2023
Untapped is a recruiting platform used by talent acquisition teams at the world's top tech companies. The platform grants visibility into the diversity of early talent applicant pools and helps recruiters source, engage, and hire diverse teams.
goal: use organic and paid social media marketing to increase connections between candidates and employers
result: (1) 24% increase in LinkedIn following and 156% increase in Instagram following in 11 months, (2) 1,200 sign ups in 30 day from first paid TikTok campaign
linkedin untapped
linkedin B2b + B2c
results: (1) 24% increase in following in 11 months, (2).75% avg engagement rate over 7 months, (3) 70% increase in messaging cadence
content types: gated asset promo, product feature promo, job posts, customer acquisition, event promo, community engagement, employer branding
tools: Figma, Sprout Social, Asana, LinkedIn, LinkedIn Analytics
intagram b2c untapped
instagram - B2c
results: (1) 156% increase in following in 11 months, (2) 80% increase in messaging cadence
content types: Static and carousel posts, Short form video, thought leadership, job postings, product feature promo, event promo, community engagement
skills: Instagram Analytics, IG trendspotting, influencer monitoring, copywriting, reporting community management, editorial calendar building, graphic design
tools: Figma, Meta Business Suite, Sprout Social, Asana, IG Analytics
untapped tiktok
tiktok - paid + organic - B2c
results: 1,200 platform sign ups in 30 days of first paid TikTok campaign
content types: Short form video, thought leadership, "edutaining" messaging
skills: TikTok Analytics, TikTok trendspotting, filming and editing, influencer monitoring, copywriting, reporting community management, editorial calendar
tools: TikTok Creator Platform, TikTok Analytics, TikTok Ad Center, inShot studio
bottom of page